The most adaptable brands have the most possibilities to resonate with shifting aspirations and identities of target audiences.

The best brand messaging evolves over time – just as cultures do – providing people with a sense of growth and progression that mirrors personal experiences.

Building rapport out of this social resonance is at the heart of lasting customer loyalty and engagement.

With just the right combination, every brand unlocks a one-of-a-kind cultural story.

I help craft strategic messaging solutions. You choose-your-own-adventure.Together we change the narrative.

Hi, I’m Shawn Thompson and I’m thrilled to partner with you in transforming the way your brand communicates with the world. I look forward to bringing my journalistic rigour and poetic curiosity to the co-creation of messaging concepts and writing systems that express company values and UVP to drive meaningful engagement.

With authenticity, connectivity, adaptability, and relevance as my guiding principles, I am here to elevate your brand's messaging to create a unique identity that emotionally connects with your audience.

As for my background, I started my career as a journalist, covering the local music, art, and party scenes for a Montréal alt-weekly paper and queer community magazines. Over the years, I’ve had the chance to work for some of the most credible voices in fashion, retail, culture & hospitality, and to learn from brilliant innovators in the fields of content, design, and commerce.

I’m a bilingual (English and French) professional with 12+ years of editorial and marketing content creation, as well as 7+ years of creative team management experience. I help businesses make a lasting impression on customers – both existing and potential – with powerful storytelling, meaningful content, and a memorable brand presence.

Clients

SSENSE

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enRoute magazine

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SSENSE –– enRoute magazine ––

Little Burgundy

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ALDO

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Call it Spring

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Little Burgundy –– ALDO –– Call it Spring ––

Thrillist Media Group

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Winkreative UK

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Archive Montréal

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Thrillist Media Group –– Winkreative UK –– Archive Montréal ––

IWAKAN (JP)

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Communications Être

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Montreal Mirror

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IWAKAN (JP) –– Communications Être –– Montreal Mirror ––